Question: Which one is correct about behavioural segmentation? Behavioural segmentation deals with consumers varied propensity in product use. Lifestyle is an important variable in behavioural segmentation.

Which one is correct about behavioural segmentation?

Behavioural segmentation deals with consumers varied propensity in product use.

Lifestyle is an important variable in behavioural segmentation.

Personality is a common variable in behavioural segmentation.

Behavioural segmentation is the most common approach to segmenting markets.

Step by Step Solution

There are 3 Steps involved in it

1 Expert Approved Answer
Step: 1 Unlock blur-text-image
Question Has Been Solved by an Expert!

Get step-by-step solutions from verified subject matter experts

Step: 2 Unlock
Step: 3 Unlock

Students Have Also Explored These Related General Management Questions!

Q:

A report consisting of 700 words Make a short introduction, where you explain (in your own words) what balanced management is as well as how balanced management is used by Norwegian municipalities....

Q:

Question 1(1 point) Saved One of Wal-Mart's advertising campaigns featured a round smiling yellow decimal point that looked like a happy face. This ad concentrated on showing that the large retailer...

Q:

I have attached the discussion board 6 questions,scenario. and lectures for yourreview and response. I will submit a students questions for a response when I receive one. Thank You MKT500 Discussion...

Q:

MARKETING MANAGEMENT 1.1) Conduct further research on the effect of covid-19 on consumer consumption globally. Also include insights on consumer snacking behavior and present your findings in...

Q:

1.Aggregating prospective buyers into groups that have common needs and will respond similarly to a marketing action is called A.consumer differentiation. B.psychographics. C.market segmentation....

Q:

1.) The business School (or school of business) market in Metro Vancouver can be segmented various ways. Note that education is a service that people can purchase. It is your job to think of 3...

Q:

1.) The business School (or school of business) market in Metro Vancouver can be segmented various ways. Note that education is a service that people can purchase. It is your job to think of 3...

Q:

Question 1 of 10 1 Points Intangible repositioning involves targeting a(n) ______ market segment with a(n)______product. A. mass; existing B. different; existing C. new; new D. existing; different...

Q:

Please complete the discussion questions on page 154. Thanks 13 Revenue Management in Visitor Attractions: A Case Study of the EcoTech Centre, Swaffham, Norfolk Julian Hoseason INTRODUCTION Visitor...

Q:

Please answer the following questions: 1. Enumerate key conclusions of a market analysis and develop a SWOT analysis of Flare Fragrances accordingly. 2. As Flares Marketing Director, which would be...

Q:

(a) Critically explain the definition of risk and evaluate the goals of risk measurement. (b) Calculate the average rate of return of the stock with following information. Year Beginning of year...

Q:

Refer to Exercise. Determine the standard error of estimate and the coefficient of determination. Interpret the coefficient of determination. Discuss in detail.

Q:

Which of the following statements is true regarding average fixed costs? Average foxed costs per unit rise as the level of activity rises. Average foxed costs per unit cannot be determined. Average...

Q:

Refer to lines 21-27 of the PAM scenario. Based on this specific part of the scenario, we can definitely conclude that PAM's suppliers lost all of their bargaining power owing to PAM's three-billion...