which one is correct?

Hannah Poynter, based on the information you have about university students versus faculty, what approach do you think Burger Bistro should take in their marketing efforts? Materials on the right have been updated Niche marketing - target a large share of a small market segment. This is usually done when you offer a very unique product to a group that has highly specialized needs that is willing to spend more money to meet those needs. Differentiated targeting strategy - pursue several different market segments. You recognize major enough differences in your market segments that it would be beneficial to approach each with different product offerings and a unique marketing mix. @ Return to Activity Score Student Data) ("Faculty Data) PREWe tunes Materials Targeting Options Once you have identified potential market segments, you must determine how you will approach these segments in your marketing strategy. @ Undifferentiated targeting strategy - approach the marketplace as one large segment. You approach all consumers with the same product offering and marketing mix. @ Differentiated targeting strategy - pursuing several different market segments. You recognize major enough differences in your market segments that it would be beneficial to approach each with different product offerings and a unique marketing mix. @ Niche marketing - targeting a large share of a small market segment. This is usually done when you offer a very unique product to a group that has highly specialized needs that is willing to spend more money to meet those needs