Question: Which one is correct?Group of answer choicesHorizontal integration implies that a firm performs more than one set of activities in the channelAn example of backward

Which one is correct?Group of answer choicesHorizontal integration implies that a firm performs more than one set of activities in the channelAn example of backward integration is that Apple operates its own retail storesAn example of forward integration is that Amazon develops and manufactures KindleWhen a retailer engages in both wholesaling and retailing, it is said to be vertically integrated.

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