Which one is false about the "ChotuKool" project?

The project was not considered a major commercial success, because Chotukool was still too expensive for poor rural families. Chotukool became a popular lifestyle product among affluent urban population. O Godrej and Boyce developed a dramatically innovative product distribution system through the collaboration with Indian Railways which had offices in every rural area of India. One of the most innovative approach taken by G & B may be the use of thermoelectric cooling technology, instead of traditional compressor technology. The project was not considered a major commercial success, because Chotukool was still too expensive for poor rural families. Chotukool became a popular lifestyle product among affluent urban population. O Godrej and Boyce developed a dramatically innovative product distribution system through the collaboration with Indian Railways which had offices in every rural area of India. One of the most innovative approach taken by G & B may be the use of thermoelectric cooling technology, instead of traditional compressor technology