Which one is not a tip for using social media?

Question 1 options:

	use a consistent, simple user name
	have a photo available
	add links
	use an alias

Question 2 (Mandatory) (4.347 points)

Key Words are:

Question 2 options:

	words shorter than 5 letters
	words a user types into the search box for a query
	words a company uses to persuade an audience
	words that are common in more than one language

Question 3 (Mandatory) (4.347 points)

The most important 'on-page' element in Google search is:

Question 3 options:

	the URL
	the Page Title Tag
	the blog
	the Twitter Link

Question 4 (Mandatory) (4.347 points)

On Facebook:

Question 4 options:

	a personal page is different than a fan page
	creating a fan page before a personal page
	fan pages cost money
	none of the above

Question 5 (Mandatory) (4.347 points)

SEO is an acronym for:

Question 5 options:

	Simple Editing Option
	Search Edit Open
	Search Engine Optimization
	Start End Open

Question 6 (Mandatory) (4.347 points)

To ensure the Google search engine identifies a heading, a heading must be:

Question 6 options:

	tagged
	in all caps
	in the right side bar
	in the left side bar

Question 7 (Mandatory) (4.347 points)

LinkedIn "Answers' is especially helpful for:

Question 7 options:

	college students studying for a test
	companies looking to establish themselves as an expert in an area
	consumers looking to establish themselves as an expert in an area
	ranking products based on quality

Question 8 (Mandatory) (4.347 points)

Google's advertising program (AdWords) is based on:

Question 8 options:

	cost per site (CPS)
	cost per download (CPD)
	cost per click (CPC)
	cost per visit (CPV)

Question 9 (Mandatory) (4.347 points)

Why should a marketer care about social media?

Question 9 options:

	Socially outgoing consumers make better customers
	social media is new and new things are good
	social media is where your customers are 'hanging out'
	social media is easy for companies to control

Question 10 (Mandatory) (4.347 points)

LinkedIn is:

Question 10 options:

	a social site for teenagers
	a professional site for business people looking to network
	a celebrity gossip site
	a blog site

Question 11 (Mandatory) (4.347 points)

As a search engine service, what two basic things does Google do for a consumer?

Question 11 options:

	crawls the internet looking for web pages and finds the best matching web page
	judges the success of a website and presents the financials
	makes recommendations on the value of content and highlights product pricing
	none of the above

Question 12 (Mandatory) (4.347 points)

Twitter can be described as a micro blog because:

Question 12 options:

	it's about sports and entertainment
	it's a 140 character version of a blog
	it's mobile
	it can be read on a cellphone

Question 13 (Mandatory) (4.347 points)

One way to leverage LinkedIn is to:

Question 13 options:

	increase the number of fans
	post tweets
	start or join a targeted group
	blog about LinkedIn

Question 14 (Mandatory) (4.347 points)

Organic links:

Question 14 options:

	get more traffic than paid links
	are similar to television ads in that both reach a wide range of consumers
	are not based on the quality of the content
	are based on the quality of photos

Question 15 (Mandatory) (4.347 points)

These are ways a company can successfully use YouTube:

Question 15 options:

	to post hilarious cat videos and other popular spots
	to post expert interviews and customer stories
	to solicit advice and recommendations
	to post product malfunctions

Question 16 (Mandatory) (4.347 points)

The term 'relevance' as it relates to the Google search is:

Question 16 options:

	how realistic a sites looks to a consumer
	how much content is on the site
	how close a match a given web page is to the term being searched
	none of the above

Question 17 (Mandatory) (4.347 points)

The term "authority" as it relates to the Google search is:

Question 17 options:

	a measure of how important and authoritative the page is
	a measure of the number of visitors
	a ranking system based on alphabetization
	the strength of the page

Question 18 (Mandatory) (4.347 points)

PageRank is a calculaton based on:

Question 18 options:

	the number of visitors/inbound links
	inbound links/visitors
	the number of inbound links from other web pages and their authority
	none of the above

Question 19 (Mandatory) (4.347 points)

Why is it difficult to 'rank' for a key word?

Question 19 options:

	because many companies may be competing for the top 10 spots on the front page
	because no one is actually sure what key words a user types in the search box
	because Google changes the search algorithm daily
	because some companies are small

Question 20 (Mandatory) (4.347 points)

Twitter:

Question 20 options:

	requires reciprocal relationships
	does not require reciprocal relationships
	is a GPS type product
	cost money to post

Question 21 (Mandatory) (4.347 points)

The difference between Sponsored Links and Organic results are:

Question 21 options:

	a sponsored link costs money and organic results don't cost money
	sponsored links don't cost money and organic results do cost money
	sponsored links get more traffic
	organic results are not trustworthy because they are driven by spam

Question 22 (Mandatory) (4.347 points)

The topic of SEO is about:

Question 22 options:

	increasing a websites chances of ranking higher in a search
	a remarkable homepage
	using content from a competitor
	none of the above

Question 23 (Mandatory) (4.347 points)

The textbook suggests that domain names:

Question 23 options:

	always include all relevant key words
	always include the name of the company
	include a key word and be short and memorable
	be shorter than 5 letters