Question: Which one is NOT correct?Machine learning (ML) attribution models (data-driven models) use historical conversions dataFirst and last attribution models give the greatest credit to the

Which one is NOT correct?Machine learning (ML) attribution models (data-driven models) use historical conversions dataFirst and last attribution models give the greatest credit to the first and the last touchpoint, respectivelyA time-decay attribution models give less credit to recent touchpointsA linear attribution model gives equal credit to all touchpoints

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