Which one is the answer and why? Although the correct answer, which is prepurchase, was not included in the question among the options? Because prepurchase is the first stage and from him begins need arousal, but it is not present in the options!! ....Note: These are not two questions, but this is a question answered by the test bank for a service marketing article. The second picture is a picture of questions that emerge from the understanding of the article .

Multiple Choice Questions 1. The prepurchase stage begins with a. perceived risk b. formation of expectations c. moments of truth d. evoked set e. need arousal (e; Moderate; p. 39) _:begines with need arousal. 1. 2. 3. encounter stage postencounter stage priorencounter stage purchase stage decision purchase stage 4. 5