Which one represents a STRENGTH? Which one represents a WEAKNESS? An OPPORTUNITY? A THREAT?

Limited budget

Have customer lists

Legislation could impact

Could seek better supplier deals.

Could develop new products

Possible negative publicity.

Management cover insufficient.

Could extend to overseas.

Management is committed and confident.

Direct delivery capability

We would be a small player.

Need more salespeople

Better product life and durability.

Spare manufacturing capacity

No direct marketing experience.

Market demand very seasonal.

Local competitors have poor products.

Could distract from the core business.

End-users respond to new ideas.

Processes and IT should cope.

Products have required accreditations

Customer lists not tested.

No pilot or trial completed yet.

Spare manufacturing capacity.

Superior product performance vs competitors.

Some staff has experience in the end-user sector.

Support core business economies.

Vulnerable to reactive attack by major competitors.

Legislation could impact.

Environmental effects would favor larger competitors.

We cannot supply end-users abroad.

Right products, quality, and reliability.

Product innovations ongoing.

End-user sales control and direction.

Can serve from existing sites

Some gaps in range for certain sectors.

Delivery-staff need training

Don't have a detailed plan yet.

New specialist applications

Profit margins will be good

Could extend to overseas.

Retention of key staff critical