Question: WHICH Pricing strategies to consider:Dynamic, a la carte, odd-even, reference (and third option), extremity aversion, prestige, bundle, multiple-unit, and loss leader Scenario: A videographer specializing

WHICH Pricing strategies to consider:Dynamic, a la carte, odd-even, reference (and third option), extremity aversion, prestige, bundle, multiple-unit, and loss leader

Scenario:

A videographer specializing in weddings currently charges $2,000 to shoot a wedding. She has been shooting weddings for over twenty years and has now booked some well-known clientele.

  • Which two pricing strategies would be most strategic for this videographer and why?
  • What other pricing recommendations would you make to this videographer?

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