Question: Which pricing strategy involves setting the prices of certain items below cost in order to attract customers into the store, hoping they will purchase other

Which pricing strategy involves setting the prices of certain items below cost in order to attract customers into the store, hoping they will purchase other higher

-

margin products?

Value

-

added pricing

Cost

-

plus pricing

Loss leader strategy

Competition

-

based pricing

Which pricing strategy involves setting the prices of certain items below

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