Question: Which research method best describes this study? This study examines how consumer comments on brands' Facebook posts influence the revenue. We utilized S&P 500 companies'

Which research method best describes this study? This study examines how consumer comments on brands' Facebook posts influence the revenue. We utilized S&P 500 companies' revenue data for five years and more than 24 million user comments to examine the pattern. A/B Testing Regression Observation Focus Group Experiments

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