Which scheduling method ensures the development of a regular and continuous pattern without gaps or nonadvertising periods?

A$)$ continuity

B$)$ flighting

C$)$ pulsing

D$)$ consistency

What is calculated as reach $x$ frequency?

A$)$ target ratings points

B$)$ gross ratings points

C$)$ coverage ratings points

D$)$ overexposure ratings points

When the range of a media exceeds the targeted audience, the excess is referred to as

A$)$ frequency surplus.

B$)$ flighting.

C$)$ waste coverage.

D$)$ geographical excess.

E$)$ oversaturation.

Television is a popular advertising medium among companies selling products and services that are consumed by mass markets because it

A$)$ has a low absolute cost$.$

B$)$ can reach large audiences in a relatively cost$-$efficient manner.

C$)$ has a high level of geographic selectivity.

D$)$ is very easy to develop creative television advertising.

E$)$ has the power to eliminate the problem of commercial advertising clutter.

Which statement is true of television as an advertising medium?

A$)$ Television advertising is highly expensive and typically not cost efficient.

B$)$ Television has often been criticized for being a nonselective medium.

C$)$ Television as an advertising medium is typically not intrusive.

D$)$ Television advertising is considered to be highly inflexible.

E$)$ Television offers a greater range of geographic selectivity.

$8$