Which Search engine activity compares the search string in the search request with the indexed pages in the database?

a.

crawling

b.

Processing

c.

Indexing

d.

Retrieving result

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What is SERP?

a.

Search Engine Resolution Process

b.

Start End Results Pages

c.

Search Engine Results Pages

d.

Series Engineered Result Process

Which statement describe Personalised marketing?

a.

Provide meaningful, personalised customer experiences

b.

Assumption-based marketing

c.

Strategy to push the brand to consumers

d.

None of the above

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Which is not an example of personalised marketing?

a.

Targeted email

b.

Product recommendation

c.

Billboards hoarding

d.

Custom video messages

Arrange the following phases in correct order:

a. Setting Up and Laying Down Your Digital Marketing Strategy

b. Understanding Client Desires

c. Implementation and Traction

d. Re-plan and Research

e. Conversion and Expansion

a.

c-e-b-d-a

b.

a-c-e-b-d

c.

e-b-a-c-d

d.

a-b-c-d-e

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In which phase do you gain momentum with your campaigns?

a.

Understanding Client Desires

b.

Re-plan and Research

c.

Implementation and Traction

d.

Conversion and Expansion

What is the benefit offered by E- trading?

a.

Eliminates the middlemen

b.

Ensures faster transaction

c.

Make investors more aware

d.

All of the above

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Which statement justify e-trading to be more convenient?

a.

Buy or sell shares from a remote location

b.

Saves time and is convenient

c.

The brokerage fee charged is lower

d.

All of the above

What is a push strategy?

a.

Display ads and billboards

b.

SEO

c.

Blogs and podcasts

d.

All of the above

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What does push based advertisement contribute?

a.

Creates product exposure

b.

Build product demand

c.

Increase consumer awareness

d.

All of the above

Which among the following is not a digital advertising strategy?

a.

Web design

b.

SEO

c.

PPC

d.

All of the above

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Which of the following works on a bidding system in which target keywords are selected?

a.

Search engine optimisation

b.

Web design

c.

Pay-per-click advertising

d.

Social media marketing

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which is not a way for micro marketing?

a.

Direct mail

b.

Telemarketing

c.

Both above

d.

None of the above

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Which of the following is a trait for new marketing era?

a.

Understanding Audience & Customers

b.

Focus on Content

c.

Building a Digital Reputation

d.

All of the above

Which factor is responsible of increasing demand of e-trading in India?

a.

Decreased operating costs for internet access

b.

Greater control over the decisions

c.

Mobile trading

d.

All of the above

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Which is the challenge faced by E-trading?

a.

Inadequate information about the quoted companies

b.

Global effects

c.

Both A & B

d.

None of the above

what is full form of RBI?

a.

Reserve Bank of Indians

b.

Reverse Bank of Indonesia

c.

Reserve Bank of India

d.

Reserve Bank of Malaysia

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Which bank was responsible for launching internet banking in India?

a.

HDFC Bank

b.

ICICI Bank

c.

Citi Bank

d.

Axis Bank

What is SEC?

a.

Securities and Exchange Commission

b.

Severity of Exchange Commotion

c.

Securities and Extended Compliant

d.

Severity of Exchange Commission

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Clearing services, institutional trade processing, settlement, and repository services are all offered by the holding company known as?

a.

DTC

b.

DTCC

c.

DTTC

d.

DCT

Who is not a part of online trading?

a.

Broker

b.

Stock exchange

c.

Trainer

d.

Investor

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which statement is true for traditional trading?

a.

One is completely dependent upon the services of a broker

b.

You can trade from anywhere and at any time

c.

a single platform to do research and trade in shares

d.

None of the above