Which segment is willing to pay the least for a new product?

Youth

Work

Recreation

Mountain

True or false? Customers buy benefits, not components or features.

True

False

How many quarters does it take to set up a new sales outlet?

It is immediate

$1$ quarter

$2$ quarters

$4$ quarters

In the simulation, which information does marketing research include? Choose all that apply.

Customer needs

Market potential

Target segment selection

Price willing to pay

What is the engineering cost to design a new brand?

$15,000$

$30,000$

$40,000$

$80,000$

What does a benefit rated below $100$ suggest? Choose all that apply.

The customer does not desire this benefit.

The inclusion of that benefit may have a negative impact on brand value.

The benefit should be added to the brand because a lower rating is better.

The customer neither likes nor dislikes the benefit.

The benefit does not add as much value to the brand as those benefits rated above $100.$

What is the most important benefit to the Mountain segment?

Sleek

Practical

Durable

Child$-$friendly