Which segment$($s$)$ would you recommend as a target for PicDeck? Explain the logic behind your choice.

$$ Develop a positioning statement for your selected target customer$($s$)$ that defines the key benefits of

the PicDeck service and how the service is differentiated from alternatives that customers might

consider.

$$ How does your recommendation match or differ from your recommendations from PicDeck $($A$)?$