Which spss analysis should I use? ex. Mann-Whitney

U, Chi-square, Wilcoxon, etc.

Independept variables: internet, paid, and traditional marketing

Dependent variable: consumers/respondents

participants: 12

A company wants to research the effectiveness of different types of marketing on

consumer perspective. You are to evaluate the company's efforts, and perhaps direct their

marketing efforts, then research them to determine the effectiveness of the marketing type. For

this research design, you will have a good deal of flexibility in how you design the study and

what you are measuring. For the purposes of this assignment, you must design a study

appropriately measured by one of the nonparametric tests in your textbook (e.g. Mann-Whitney

U, Chi-square, Wilcoxon, etc.). Be sure to give sufficient details so that your reader will know

what you are measuring, identify your variables, and assure that your selected measure is

appropriate to your study design. The required elements for this assignment are the same as for

all other SPSS output assignments. There is simply more flexibility in what variables you

measure and the overall design you determine, again as long as it is measured using a

nonparametric test.