Identify key players (e.g., customer groups, supplier companies, major organizations) that Zappos deals with in its operation
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Identify key players (e.g., customer groups, supplier companies, major organizations) that Zappos deals with in its operation and, from the marketing perspective, describe what Zappos exchanges with each of the key players in order to make money in its business.
Related Book For
Business
ISBN: 978-0324829556
10th Edition
Authors: Willian M Pride, Robert J. Hughes, Jack R Kapoor
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