Question: Which statement about 3 M ' s marketing program for Post - it Flag Highlighters and Post - it Flag Pens is most accurate? Group
Which statement about Ms marketing program for Postit Flag Highlighters and Postit Flag Pens is most accurate?
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In his first attempt, David Windorski, a M inventor, designed the Postit Flag Highlighter in exactly the right way to appeal to its target market.
Paralegals were initially the intended target market for the Postit Flag Highlighter.
David Windorski, a M inventor, developed the Postit Flag Pen for the office worker segment.
The Postit Flag Highlighter was not successful and was deleted from the Postit Flag product line.
In development of the Postit Flag Highlighter, David Windorski examined similar products of Ms major competitors and simply made changes that would provide the "wow" factor.
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