Question: Which statement about 3 M ' s marketing program for Post - it Flag Highlighters and Post - it Flag Pens is most accurate? Group

Which statement about 3M's marketing program for Post-it Flag Highlighters and Post-it Flag Pens is most accurate?
Group of answer choices
In his first attempt, David Windorski, a 3M inventor, designed the Post-it Flag Highlighter in exactly the right way to appeal to its target market.
Paralegals were initially the intended target market for the Post-it Flag Highlighter.
David Windorski, a 3M inventor, developed the Post-it Flag Pen for the office worker segment.
The Post-it Flag Highlighter was not successful and was deleted from the Post-it Flag product line.
In development of the Post-it Flag Highlighter, David Windorski examined similar products of 3M's major competitors and simply made changes that would provide the "wow" factor.

Step by Step Solution

There are 3 Steps involved in it

1 Expert Approved Answer
Step: 1 Unlock blur-text-image
Question Has Been Solved by an Expert!

Get step-by-step solutions from verified subject matter experts

Step: 2 Unlock
Step: 3 Unlock

Students Have Also Explored These Related Finance Questions!