Question: Which statement about customer value is FALSE? Select one: O a. Customers buy products and services that offer the best value that meets their needs

Which statement about customer value is FALSE? Select one: O a. Customers buy products and services that offer the best value that meets their needs and wants b. Customer value is the relationship between benefits and the sacrifice necessary to obtain those benefits O c. Customer value equals perceived customer benefits divided by customer cost O d. Customer value is easily quantifiable

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