Question: Which statement about executing and evaluating the promotion program is most accurate? Multiple Choice Most IM Jrograms have no difficulty creating a pretest, but posttests

Which statement about executing and evaluating the promotion program is most accurate?
Multiple Choice
Most IM Jrograms have no difficulty creating a pretest, but posttests are much more difficult to construct unknown elements must be measured.
The ideal IMC program does not need any evaluation if it is executed according to plan.
The most effective IMC audits are external. Internal audits tend to bias the results in the favor of the marketin expectations.
Which statement about executing and evaluating the promotion program is most

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