Question: Which statement about geographic segmentation is accurate? Multiple Choice a. It divides consumer groups based on a variety of readily measurable descriptive factors about the

Which statement about geographic segmentation is accurate?

Multiple Choice

a. It divides consumer groups based on a variety of readily measurable descriptive factors about the group. In most instances,

b. it is an insufficient criterion in and of itself.

c. It does not consider climate while segmenting markets. It does not consider the size of population while segmenting markets.

d. It is useful because the demand for all kinds of products is determined by where a person lives.

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