Question: Which statement about Market Basket Analysis is incorrect? Multiple Choice It is one of the key techniques used by large retailers to uncover associations between

Which statement about Market Basket Analysis is incorrect?
Multiple Choice
It is one of the key techniques used by large retailers to uncover associations between items.
It allows retailers to identify products that are likely to be purchased together.
It looks at the amount an existing customer spends regularly on a particular brand rather than buying from competing brands.
It works by looking for combinations of items that occur together frequently in transactions.

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