Which statement about marketing activities is most accurate?

Multiple Choice

Environmental forces do not affect marketing activities as long as a firm closely monitors its environment through

rigorous market research.

Marketing is essentially developing the right product and convincing potential customers that they "need" it$,$ not just

"want" it$.$

The marketing department both shapes and is shaped by its relationship with internal and external groups.

Marketing activities are the sole responsibility of the marketing department; other departments are involved only if

there is an emergency $($such as a product recall$).$