Question: Which statement about marketing information systems is true? Multiple Choice Marketing information systems are used to gather, access, and analyze data from internal sources such
Which statement about marketing information systems is true?
Multiple Choice
Marketing information systems are used to gather, access, and analyze data from internal sources such as financial reports, spreadsheets, and emails,
and not external sources.
Marketing information systems can handle big data, or data sets too large and complex to work with typical database management tools.
Computerized marketing information systems do not provide a continual flow of information, which makes it difficult to access timely information.
The value of marketing information systems is limited because managers cannot use them while they are actually making their decisions.
MIS systems work separately from data warehouses.
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