Which statement about promotion to intermediaries is false?

Multiple Choice

When suppliers offer similar products and compete for attention and shelf space, intermediaries usually pay attention to the one with the best profit potential.

Sales managers handle most of the important communication with intermediaries who do not want empty promises.

Sales promotions targeted at intermediaries usually focus on short$-$term arrangements that will improve the intermediary's profits.

Trade ads usually encourage intermediaries to contact the supplier for more information, and then a salesperson takes over.