Which statement about relationship marketing is most accurate?

Multiple Choice

Relationship marketing has waned as a viable strategy with the advent of the Internet.

Very few companies in today's marketplace are engaged in relationship marketing.

Relationship marketing is best described as the use of personal selling to persuade consumers to buy products.

Relationship marketing is most successful when firms focus on attracting, maintaining, and enhancing customer relationship

Relationship marketing depends upon the large$-$scale customer data sets in order to craft customized offers to customers