Which statement about the marketing mix is true?

Multiple Choice

The primary way that marketers generate value is through decisions on product, price, place, and promotion. These elements are known as the four Ps of the marketing mix.

The specific combination of goods, services, or ideas that a firm offers to consumers is known as the marketing mix.

The amount of something$-$money, time, or effort$-$that a buyer exchanges with a seller to obtain a product is known as the marketing mix.

The activities a firm undertakes to make its product available to potential consumers is known as the marketing mix.