Question: Which statement below regarding the customer decision journey is correct? Group of answer choices Once the purchase has occurred, marketings job is done. Loyalty is

Which statement below regarding the customer decision journey is correct?

Group of answer choices

Once the purchase has occurred, marketings job is done. Loyalty is never a part of the customer decision journey.

Any individual consumer always follows a linear purchase process, as depicted by AIDA.

The customer decision journey is a random set of activities driven solely by the consumer and cannot be impacted by marketing decisions.

The customer decision journey tends to start with a trigger and may include activities such as information gathering, identifying a consideration set, and establishing preference.

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