Which statement best defines "integrated marketing communications"?

Multiple Choice

It involves coordinating the various promotional elements and other marketing activities that communicate with a firm's customers.

It is software that gathers and analyzes information about customer interactions with all the employees of a company.

It is a term used in cause marketing that speaks about the degree of control customers hold over the cause they choose to support.

It is a collection of informational resources that describe a company's products and services and assists in marketing the same.

It involves dividing customers into similar subgroups based on their media usage, demographics, psycho$$raphics$,$ and product usage.