Question: Which statement best describes a new - product development strategy? a . It is limited to product development and does not play a role in

Which statement best describes a new-product development strategy?
a. It is limited to product development and does not play a role in overall marketing strategy.
b. It is the last stage of a formal new-product development process.
c. It refrains from adopting ideas suggested by customers and competitors.
d. It provides general guidelines for generating, screening, and evaluating new-product ideas.

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