Question: Which statement best describes CRM ? Question 1 6 Answer a . The letters CRM stand for consumer relationship marketing. b . CRM provides a

Which statement best describes CRM?
Question 16 Answer
a.
The letters CRM stand for consumer relationship marketing.
b.
CRM provides a process to interact with a customer over the long term.
c.
CRM collects too little data on customers.
d.
CRM takes a simplistic perspective on customers.

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