Question: Which statement best describes customer relationship management ( CRM ) ? a . It involves developing relationships with customers through touch points and data mining.

Which statement best describes customer relationship management (CRM)?
a. It involves developing relationships with customers through touch points and data mining.
b. It was initially popularized as mass marketing.
c. In a CRM system, an organization defines the terms of the interaction between customers and the organization.
d. A CRM system follows a profit-centric approach.

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