Which statement best describes exploratory research?

Multiple Choice

It seeks to discover new insights to help a company better understand a problem.

It involves manipulating independent variables to see how they impact a dependent variable.

It is used to understand the cause$-$and$-$effect relationships among variables.

It is used to test hypotheses to understand the relationship between variables.

It seeks to understand consumer behavior by answering the questions who, what, when, where, and how.

The second step in the marketing research process includes

Multiple Choice

developing a hypothesis.

clarifying the nature of the problem.

using focus groups to create a research plan.

exploring the data sources that can be used during research.

setting specific objectives for the research.