Which statement best describes how a supply chain differs from a marketing channel?

A$)$ Communication is more important in the marketing channel than in the supply chain.

B$)$ A supply chain includes suppliers; marketing channels do not.

C$)$ The marketing channel places more emphasis on cost$-$effectiveness than the supply chain.

D$)$ A marketing channel includes suppliers that provide raw material inputs to a manufacturer.

E$)$ A supply network moves materials from producer to consumer while a marketing channel moves materials from the supplier to the producer.

Nordstrom customers can make purchases in its department stores, on the company's website, and through the Nordstrom app. This is an example of a

A$)$ variety retail strategy

B$)$ multichannel retailing strategy

C$)$ multioutlet strategy

D$)$ coordinated assortment strategy

E$)$ corporate range strategy

A can be compared to a pipeline through which water flows$-$making possible the flow of products and services from a producer, through intermediaries, to a buyer.

A$)$ marketing agent

B$)$ marketing network

C$)$ marketing chain

D$)$ marketing channel

E$)$ marketing hierarchy

If you are shopping for shampoo, you will likely only want to buy one bottle. For companies that make shampoo, it's inconvenient to sell one bottle at a time $-$ they prefer to sell in bulk, e$.$g$.,$ a hundred bottles of shampoo in one big shipment. Retailers provide by unpacking larger boxes and putting individual items for sale on their shelves.

A$)$ form utility

B$)$ time utility

C$)$ transaction utility

D$)$ ownership utility

E$)$ convenience utility

Which of these is a disadvantage associated with personal selling?

A$)$ There may be inconsistency in the presentation of the message from one salesperson to another.

B$)$ A salesperson cannot control to whom a presentation is made.

C$)$ Personal selling permits too much wasted coverage.

D$)$ Presentations often provide little opportunity for consumer feedback.

E$)$ Personal selling is subject to extensive federal, state, and company regulation.