Question: Which statement best distinguishes between consumer needs and wants? Saved 0 1 : 4 2 : 5 2 Multiple Choice Needs occur when a person
Which statement best distinguishes between consumer needs and wants?
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Needs occur when a person feels deprived of basic necessities such as food, clothing, and shelter while wants are determined by a person's knowledge, culture, or personality.
Needs are far more influential than wants with respect to marketing decision making.
Needs and wants are psychologically the same, but needs are those that a consumer can be guaranteed to satisfy.
Wants affect marketing decisions primarily for planned purchases while needs affect marketing decisions primarily for impulse purchases.
Wants occur when a person feels deprived of luxury items while needs are solely possessions required to maintain relationships.
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