Which statement concerning marketing research is most accurate?

Multiple Choice

Marketing research, if done properly, will always result in a positive marketing result.

People are just as able to give accurate information about products they have only heard about as those they have actually usf

Among those people who participate in market research studies, there is an almost perfect correlation between a responder intentions and his$/$her actual buying behavior.

When collecting marketing research, people may be reluctant to tell you what you want to know.

The nrimarv nurnose of marketing research is to collest data for hictorical nurnoces