Question: Which statement describes advertising best practices? Comparative product data must never be revealed to the media, even under pressure. The agency need not have an
Which statement describes advertising best practices?
Comparative product data must never be revealed to the media, even under pressure.
The agency need not have an inhouse legal counsel since agencies can't be held liable for misleading claims.
The agency must work to please the advertiser, even at the risk of producing misleading claims.
Product claims must be researched before being used in advertising.
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