Question: Which statement expresses the American Marketing Association ( AMA ) s core definition of marketing? a . Marketing refers to personal selling that focuses solely
Which statement expresses the American Marketing Association AMAs core definition of marketing?
a Marketing refers to personal selling that focuses solely on selling goods, services, andor ideas to customers.
b Marketing involves building longterm, mutually rewarding relationships that are beneficial exclusively to the sellers.
c Marketing is an organization function and a set of processes that have value for customers, clients, partners, and society at large.
d Marketing is a philosophy, an attitude, a perspective, or a management orientation that stresses employee satisfaction.
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