Question: Which statement is false? A differentiated approach to choosing a target market is most often used by the public sector. Commercial agencies are likely to

Which statement is false?
A differentiated approach to choosing a target market is most often used by the public sector.
Commercial agencies are likely to use a concentrated target marketing strategy.
Nonprofit agencies are likely to use a concentrated target marketing strategy.
A mass market approach is an example of an undifferentiated strategy for choosing a target market.
A differentiated market approach recognizes that different segments require different marketing strategies.

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