Which statement is FALSE regarding the differences between B$2$B and B$2$C buying?

Select answer from the options below

The evaluation of the alternatives step is more complex in B$2$B buying.

Marketing to a group is important in B$2$B$,$ but there is no commensurate action in B$2$C buying.

There is more formality, especially in the rules, for B$2$B buying.

The size of the buying company matters in B$2$B purchasing.