Question: Which statement is INCORRECT about the direct approach? In the direct approach: Group of answer choices It is easy to identify the dimensions of the
Which statement is INCORRECT about the direct approach?
In the direct approach:
Group of answer choices
It is easy to identify the dimensions of the spatial map
The researcher does not have to identify a set of salient attributes.
The criteria are influenced by the brands or stimuli being evaluated
Respondents can assume whatever attributes the wish without being specified by the researchers
The dimensions can be inferred with some difficulty
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