Question: Which statement is incorrect? Question 4 2 options: This is in the brand portfolio decision screen that one takes the decision to maintain an existing
Which statement is incorrect?
Question options:
This is in the brand portfolio decision screen that one takes the decision to maintain an existing brand, modify the brand characteristics with a new completed R&D project, launch or withdraw a brand.
An existing brand is modified by changing its current name and using the physical characteristics corresponding to a new completed project.
It takes one period to complete a R&D project if you run an online query and then allocate the budget required to guarantee its completion.
It takes at least two periods to complete a R&D project in the case of a feasibility study.
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