Which statement is incorrect?

Select one:

a$.$

Reputation is only about the perception of consumers and in a broad sense is all about creating$/$establishing trust.

b$.$

Reputation and brand are driven by values and behaviour, which both depend on experience.

c$.$

A strong brand can protect a company against intensifying price competition and help to protect its reputation.

d$.$

A brand is an identity created and controlled by its owner for commercial gain and sale to consumers.