Which statement is most consistent with the marketing research process?

Multiple Choice

"Often all we need to solve our problems is secondary data."

$"$We pay a lot for marketing research experts so our managers don't waste time trying to figure out how projects should be conducted."

$"$We only use primary data because secondary data is irrelevant.

$"$We always use mail surveys so that we won't have to worry about nonresponse problems."

$"$We know that time is always short, so as soon as we define the problem we get on with our data collection."