Question: Which statement is most consistent with the scientific method approach to marketing research? Multiple Choice We continually survey our customers because the results give us
Which statement is most consistent with the scientific method approach to marketing research?
Multiple Choice
We continually survey our customers because the results give us good ideas for hypotheses.
Once we interpret the data, we can define our problem.
Our research is as precise as possible, because we want to be percent accurate.
Sometimes the answers from the early stages of the research process are good enough, so we stop the research and make our decisions.
We implement all steps in the marketing research process to get the best result.
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