Question: Which statement IS NOT true about Integrated Marketing Communication ( IMC ) ? Group of answer choices It is an overall strategy for reaching key

Which statement IS NOT true about Integrated Marketing Communication (IMC)?
Group of answer choices
It is an overall strategy for reaching key audiences.
It refers to a 1960s-era program to attract customers from a variety of racial and ethnic groups.
It can include advertising, public relations, sales promotion and interactive media.
It is a long-term approach to building the value of a brand or an organization.
No answer text provided.

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