Question: Which statement is not true? brand names often require substantial investment effective brand names need to be authentic and unique brand names need to be

Which statement is not true?
brand names often require substantial investment
effective brand names need to be authentic and unique
brand names need to be similar to other brands to capitalize on their strengths
brand names need to provide an experience that can be customized and personalized
Which statement is not true? brand names often require substantial investment

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