Which statement is not true regarding the Zappos segmentation strategy?

Question $3$ options:

a$)$

Gives a low level of discretion to employees to follow the standardized service procedure to keep the service standard.

b$)$

Focuses on organizational climate for employee creativity.

c$)$

Hires people who has passion in customer service rather than reward.

d$)$

Started selling shoes and expanded the market to include customers with similar buying patterns.

e$)$

Customer service is the number one priority.