Which statement is the MOST clear, succinct, and arguable? Both positive and negative advertisements play different roles in regard to candidate evaluation. Negative political campaigning, also known as mudslinging, has been a part of the political process for as long as politics has existed. Next year, campaign advertisements should be required to focus solely on candidates' positive qualities and on the issues at hand. While negative advertisements are often uninformative, they can be used to steer the public away from health risks such as tobacco use