Question: Which statement is true about agency commissions? The negotiated commission system is increasingly replacing the traditional commission system. Agencies are increasingly relying on mass media
Which statement is true about agency commissions?
The negotiated commission system is increasingly replacing the traditional commission system.
Agencies are increasingly relying on mass media for their income.
Agencies rely on incentivebased commission as companies are expanding their IMC programs.
Typically, agencies are unwilling to negotiate their commission rates.
Generally, agencies receive their highest commissions from direct mull and sales promotions.
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